Basmati & Non Basmati Rice

We offer a wide range of premium Indian rice, including:

• Basmati Rice – 1121, 1401, and 1509 varieties in White Sella, Creamy Sella, White Steam, and Creamy Steam versions; plus Golden Sella Basmati (1121/1509/1718)
• Non-Basmati Rice – IR 64 Raw White Rice and IR 64 Parboiled Rice

Rice Grain lengths vary by variety:

• 1121 – 8.35 to 8.42 mm (extra long grain)
• 1509 – 8.20 to 8.40 mm
• 1401 – 7.70 to 8.00 mm

• Most Basmati varieties: maximum 12% to 13%
• IR 64 (Non-Basmati): maximum 14%
  This ensures optimal shelf life and grain quality.

• Purity: minimum 92–95% depending on the variety
• Broken grains: maximum 1–5% (lower for premium steam grades)
• Zero black grains in select premium varieties (e.g., 1509 Creamy Steam, 1509 White Steam)

• Sella (Parboiled) rice is soaked, steamed under pressure, and dried before milling. It has a firmer texture and longer shelf life.
• Steam rice is processed with gentle steaming, preserving a stronger natural Basmati aroma and a softer bite after cooking.
• Creamy variants have an ivory/pale tone; White variants have a brighter, whiter appearance.

Golden Sella is a deeply parboiled variety with a clear golden grain colour (up to 8.40 mm), silky polish, and notable post-cook elongation. It is popular in South Asia, the Middle East, and Africa.

IR 64 is a non-Basmati rice with a shorter grain (6.00–6.40 mm). It is available in raw white and parboiled forms, with broken percentages ranging from 5% to 25% (and up to 100% broken). It is best suited for mass-market buyers in Africa, the Gulf, and Asia, as well as food aid programmes.

Vipasvi Overseas Hubb exports to:

• Middle East (Gulf countries)
• Europe
• South East Asia
• Africa
• Global bulk, HORECA (hotel/restaurant/catering), and retail buyers

Our clients include importers, wholesalers, hotel chains, restaurant chains, private label brands, speciality food importers, premium food, supermarket etc  operators, and food aid organisations.

All varieties are:

• 100% Sortex / laser graded (optical cleaning)
• Double polished (select varieties)
• Free from foreign matter and black grains (in premium grades)
• Tested for moisture, purity, and broken grain percentage

• 20″ DV (Dry Van container)
• 40″ HQ (High Cube container)
• 40″ RF (Refrigerated)
• Break Bulk
• Bulk shipments

Quantities can be specified in KGS or MTS.

Sona Masoori is a premium medium-grain non-Basmati rice cultivated mainly in Andhra Pradesh, Telangana, and Karnataka. It is valued globally for its lightweight profile, mild natural aroma, low starch content, and soft texture after cooking. It is ideal for bulk importers targeting ethnic retail, mid-tier restaurants, and institutional buyers, and is available from Vipasvi Overseas Hubb in both Sella and Steam processing.

The United States imported 5,753 shipments, the United Arab Emirates followed with 1,850 shipments, and Qatar ranked third with 1,556 shipments making these the top three Sona Masoori rice importing nations. It is particularly popular with Indian diaspora communities in the US, UK, and Singapore.

Indrayani is a premium medium-grain non-Basmati rice with a naturally aromatic grain, soft texture, and authentic flavour. It is ideal for daily meals, traditional South Asian dishes, and private label packaging for importers, wholesalers, and global buyers seeking a distinctive regional variety with strong local heritage.

Both are export-quality medium-grain non-Basmati varieties with excellent cooking quality. Ponni Parboiled is partially boiled in the husk before milling, which locks in nutrients, gives firmer grains, and extends shelf life making it popular across South Asia, Africa, and other regions where rice is a staple food. Ponni Raw White is milled directly and offers a softer, smoother texture ideal for South Indian cuisine. Both are available with private label packaging for worldwide export.

Yes. All three varieties  Sona Masoori, Indrayani, and Ponni Parboiled / Raw White  are available in export-grade quality with custom and private label packaging options. Specifications and packaging can be customised according to buyer requirements, and shipments are supported with full export documentation including COA, phytosanitary certificates, and bill of lading.

Every consignment is Sortex cleaned, moisture tested, purity graded, and laboratory certified for pesticide residue compliance before dispatch. Regular lab testing for aflatoxin and pesticide residues strengthens buyer confidence. All shipments leave with complete export documentation for smooth customs clearance at destination ports worldwide.

You can submit an enquiry directly on the website by selecting your preferred rice variety, shipment type, and quantity. You can also reach them at:

• Contact Us : 
• Phone: +91 9637991311
• Location: Thane, Maharashtra, India